Kung Fu Data

Our sole purpose is to help brands thrive in China's ecommerce space.

To get in touch. and for more content about China ecommerce, please visit kungfudata.com/insights

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Taobao Traffic Explained - Breaking down all the sources of traffic in a Tmall store
Taobao Traffic Explained - Breaking down all the sources of traffic in a Tmall store
How One Of The Earliest Foreign Fashion Entrepreneurs Created a Fashion Community in China
How One Of The Earliest Foreign Fashion Entrepreneurs Created a Fashion Community in China
Q&A on Selling Industrial Products vs Consumer Products
Q&A on Selling Industrial Products vs Consumer Products
Q&A: What would be the next business opportunity you would get into in China?
Q&A: What would be the next business opportunity you would get into in China?
Building a Business case: P&L, price strategy, activation strategy
Building a Business case: P&L, price strategy, activation strategy
How to build a successful international brand in China
How to build a successful international brand in China
Cost Waterfall: The Actual Costs of Running a Tmall Store
Cost Waterfall: The Actual Costs of Running a Tmall Store
The Resources You Need to Succeed in Tmall
The Resources You Need to Succeed in Tmall
New Retail deploys effective optimization
New Retail deploys effective optimization
Know where your brand stands - how you can do market research
Know where your brand stands - how you can do market research
Double 11 is bigger than you think
Double 11 is bigger than you think
New Retail & Smart Consumer Data
New Retail & Smart Consumer Data
How much impact can live streams bring to sales?
How much impact can live streams bring to sales?
Customer service - The secret to conversion rates
Customer service - The secret to conversion rates
Shopping as theater drives sales
Shopping as theater drives sales
How businesses can create artificial success
How businesses can create artificial success
Businesses are often forced to do this in online marketplaces
Businesses are often forced to do this in online marketplaces
You know you have a winner if you have these 4 things
You know you have a winner if you have these 4 things
Chinese consumers are the smartest consumers on the planet
Chinese consumers are the smartest consumers on the planet
Chinese consumers are willing to pay extra for quality
Chinese consumers are willing to pay extra for quality
Two words that summarize all of ecommerce in China
Two words that summarize all of ecommerce in China
Online Shoppers are Much Younger in China
Online Shoppers are Much Younger in China
3 Areas of Struggle - Real examples experienced by international brands in China
3 Areas of Struggle - Real examples experienced by international brands in China
Sabotage - Examples of how things can go terribly wrong in China
Sabotage - Examples of how things can go terribly wrong in China
What Jack Ma Built is Truly Unique
What Jack Ma Built is Truly Unique
4 Types of Ecommerce in the Luxury Segment
4 Types of Ecommerce in the Luxury Segment
Over 90 percent of Tmall Payments are on Alipay Mobile
Over 90 percent of Tmall Payments are on Alipay Mobile
Brands are told fairy tales of easy success in China
Brands are told fairy tales of easy success in China
What Works Globally Does Not Work in China - Automation is a Myth
What Works Globally Does Not Work in China - Automation is a Myth
The Magic of Taobao
The Magic of Taobao