Keith Hanenian, Esq. | Built Different™

Helping Men Over 40 rebuild their life through fitness and health, anchored in discipline because discipline is not motivation, it’s your identity.

This channel is for men over 40 who want more: strength in their body, clarity in their mind, and consistency in their actions. Expect raw, unfiltered talk on training, recovery, mindset, and living at a higher standard.

I’m Keith Hanenian, attorney, entrepreneur, author, podcast host, and founder of Built Different™. I’ve trained for over 45 years, but in my 40s I lost discipline, got lazy, and fell out of shape. I rebuilt, and now at 60 I’m sharper, leaner, and stronger than ever.

Here you’ll learn how to:

Build muscle & fitness as the non-negotiable foundation for success

Optimize health & recovery for longevity

Make discipline your identity, the standard that outlasts motivation

Welcome to Built Different™

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