Error Is Human

Negash & Static realized that their habit of overthinking things was holding them back.
They decided to take on a different approach. An approach that would foster creative flow.
Failure was okay. The imperfect was okay.
These two guidelines unleashed a creative fire that both partners craved.
The error.is.human project was born, and the following output became characterised by a playful attitude and a great depth in both style and execution.
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Tidligt inde i skabelsesprocessen erkendte begge parter, at en fælles tilbøjelighed til overtænkning var deres hæmsko.
Der var brug for nye metoder.
Derfor besluttede de sig for at frigøre deres kreative flow ved at gå til knapperne uden pres og forventning.
At fejle var i orden. Det uperfekte var ok. Det frigjorde en kreativ ild, som begge partnere havde brug for.
Error.is.human projektet var født og outputtet bærer præg af leg og stor spændvidde i både stil og eksekvering.