Phoebe Yu

Softwired - a study on how the mind mingles with machines.

I'm Phoebe, a UX designer with a degree in cognitive science. Let's figure out why we, as humans, have shaped technology into its current form.

Thoughts? [email protected]

If websites work, do they still need to look pretty?
If websites work, do they still need to look pretty?
Entire Design Evolution of YouTube
Entire Design Evolution of YouTube
How did Amazon get so big in India?
How did Amazon get so big in India?
Chinese web design: weird, but it works. Here's why
Chinese web design: weird, but it works. Here's why
How Finland's tech is designed for happiness
How Finland's tech is designed for happiness
How Uber Eats solved the global delivery problem
How Uber Eats solved the global delivery problem
German web design: cautious, but it works. Here's why
German web design: cautious, but it works. Here's why
How Google Maps fixed India's street name problem
How Google Maps fixed India's street name problem
Japanese game design: addictive since 1889. How?
Japanese game design: addictive since 1889. How?
Eastern vs Western app design. Why so different?
Eastern vs Western app design. Why so different?
Indian web design: cheap, but it works. Here's why
Indian web design: cheap, but it works. Here's why
Swiss web design: simple, but it works. Here's why
Swiss web design: simple, but it works. Here's why
UI color choice depends on culture. Here's why
UI color choice depends on culture. Here's why
How Japanese Minimalism Changed Software Design
How Japanese Minimalism Changed Software Design
Chinese app design: weird, but it works. Here's why
Chinese app design: weird, but it works. Here's why
The design psychology behind lofi music
The design psychology behind lofi music
When two countries FaceTime each other, this happens.
When two countries FaceTime each other, this happens.
Japanese web design: weird, but it works. Here's why
Japanese web design: weird, but it works. Here's why
How Spotify Just Knows You | Design Psychology
How Spotify Just Knows You | Design Psychology
Want a SWE job? Ditch the notes.
Want a SWE job? Ditch the notes.
This UX Portfolio Presentation Got Me Hired at Visa and GoDaddy
This UX Portfolio Presentation Got Me Hired at Visa and GoDaddy
0 Experience. 3 Months. 5 Projects. (Full Guide to Becoming a UX Designer)
0 Experience. 3 Months. 5 Projects. (Full Guide to Becoming a UX Designer)
2 Years After Google UX Design Certificate - Review & Job Hunt Tips
2 Years After Google UX Design Certificate - Review & Job Hunt Tips
How to Start UX Design in 2024 (Tips from FAANG)
How to Start UX Design in 2024 (Tips from FAANG)