Marketing World

Welcome to the Marketing World!

You can now learn ALL about marketing from short videos. They are structured by chapters. This is basically a replica of your marketing book just in videos.

The channel has been created and is managed by Associate Professor Dr. Irute Karanicholas, who has been teaching marketing over the last 9 years at the higher education in the UK.


Pricing Methods How To Set A Price
Pricing Methods How To Set A Price
Price and The Effect of Discounting
Price and The Effect of Discounting
How to use SWOT
How to use SWOT
Marketing Planning SWOT
Marketing Planning SWOT
CBBE Model
CBBE Model
Digital Marketing Blockchain
Digital Marketing Blockchain
Chapter B2B Business Buying Decision Process
Chapter B2B Business Buying Decision Process
Chapter B2B Buy Classes
Chapter B2B Buy Classes
Chapter B2B The Buying Centre
Chapter B2B The Buying Centre
Chapter B2B Types of Business Markets
Chapter B2B Types of Business Markets
Digital Marketing Trends Part 2
Digital Marketing Trends Part 2
Digital Marketing Trends Part 1
Digital Marketing Trends Part 1
Measuring Marketing Performance Challenges
Measuring Marketing Performance Challenges
Measuring Marketing Performance Expectations for Jobs
Measuring Marketing Performance Expectations for Jobs
Measuring Marketing Performance Attribution (Modelling) Explained
Measuring Marketing Performance Attribution (Modelling) Explained
Measuring Marketing Performance How Confident are Marketers
Measuring Marketing Performance How Confident are Marketers
Measuring Marketing Performance Why Important
Measuring Marketing Performance Why Important
Measuring Marketing Performance What is it
Measuring Marketing Performance What is it
Consumer Behaviour Consumer Decision Making Process
Consumer Behaviour Consumer Decision Making Process
Consumer Behaviour Maslow's Hierarchy of Needs
Consumer Behaviour Maslow's Hierarchy of Needs
Consumer Behaviour Classical Conditioning vs Operant Conditioning
Consumer Behaviour Classical Conditioning vs Operant Conditioning
Consumer Behaviour Social Class
Consumer Behaviour Social Class
Consumer Behaviour Factors
Consumer Behaviour Factors
Global Consumer Trends 2030 by Mintel
Global Consumer Trends 2030 by Mintel
Consumer Behaviour Big Trends Food
Consumer Behaviour Big Trends Food
Value Proposition Written Example Chocolate
Value Proposition Written Example Chocolate
Value Proposition Explained Through Example of Water
Value Proposition Explained Through Example of Water
Value Proposition Explained Through Example of Vodka
Value Proposition Explained Through Example of Vodka
Value Proposition: How to Design Write it (Step by Step)
Value Proposition: How to Design Write it (Step by Step)
Value Proposition vs Positioning Statement
Value Proposition vs Positioning Statement