Bask and Lather Co

Bask and Lather Co is a D2C hair care brand catered to help women and men grow and maintain healthy hair. CEO Shaina Rainford, helped her mother research and formulate hair products for her sister who lost all of her hair due to a ringworm that was misdiagnosed as dandruff. Bask and Lather Co is created for women and men with textured hair that suffer from hair loss or battle with hair growth, retention, and hydration. Bask and Lather Co has grown since the very first launch and continues to grow as Shaina expands her team, community and customers.