Kelly Gooch

Conscious consumerism. Makeup musings. Social commentary.

For business inquiries: [email protected]

The DEMISE of the
The DEMISE of the "beauty guru"
Off The Record. Episode 6.
Off The Record. Episode 6.
Beauty brands are trolling us…
Beauty brands are trolling us…
2019 was a CRAZY year in the beauty community
2019 was a CRAZY year in the beauty community
Off The Record. Episode 5.
Off The Record. Episode 5.
The products the internet wants you to buy in 2025🫠
The products the internet wants you to buy in 2025🫠
2018: The year the beauty community IMPLODED
2018: The year the beauty community IMPLODED
The BEST one & done eyeshadows (2025)
The BEST one & done eyeshadows (2025)
Off The Record. Episode 4.
Off The Record. Episode 4.
“FiSh GiRl sUmMeR”… I just can’t
“FiSh GiRl sUmMeR”… I just can’t
Off The Record. Episode 3.
Off The Record. Episode 3.
The rise of AI influencers
The rise of AI influencers
Oh boy... Charlotte Tilbury is at it again
Oh boy... Charlotte Tilbury is at it again
Beauty brands are tired... and so are we
Beauty brands are tired... and so are we
Off The Record. Episode 2.
Off The Record. Episode 2.
What ever happened to
What ever happened to "underconsumption"?
Why every beauty brand feels the same now
Why every beauty brand feels the same now
Off The Record. Episode 1.
Off The Record. Episode 1.
10 times the drugstore BEAT high-end
10 times the drugstore BEAT high-end
BEST & WORST new makeup of 2025
BEST & WORST new makeup of 2025
What everyone is getting WRONG about elf buying rhode
What everyone is getting WRONG about elf buying rhode
Beauty lies I'm not falling for
Beauty lies I'm not falling for
No one looks like themselves anymore
No one looks like themselves anymore
2016: The last relevant year of the beauty community
2016: The last relevant year of the beauty community
Sephora introduces
Sephora introduces "quiet hours" in their stores
Why every brand is suddenly in your comment section...
Why every brand is suddenly in your comment section...
"RuN dOn'T WaLk!" -every TikTok review in 2025
Beauty purchases you'll regret buying
Beauty purchases you'll regret buying
Beauty brands... blink twice if you're okay
Beauty brands... blink twice if you're okay
The rise, controversies, and comeback of Glossier
The rise, controversies, and comeback of Glossier