Скачать или смотреть 5 app success metrics every founder should track

In this episode of DilSe Omni, Saurabh sits down with Abhijeet Singh, Co-founder of ‪@appbrew‬ to unpack one big question, brands often get wrong:

When should you actually invest in a mobile app?

They discuss how apps fit into an omnichannel strategy, the right KPIs to measure app success, and why not every brand needs an app on day one. Abhijeet also shares behind-the-scenes insights from building high-impact apps for brands like snitch and what it takes to create app experiences that drive retention, engagement, and repeat purchases.

If you’re a D2C or omnichannel brand evaluating whether an app makes sense, or looking to make your existing app perform better, this episode offers practical guidance.

Topics covered:
• When brands should go for an app
• KPIs that define app success
• Apps vs website in omnichannel journeys
• Appbrew’s work with leading D2C brands
• Building apps that actually retain users

Blogs & References:
1. The Ultimate App Attribution Guide: https://tinyurl.com/app-attribution
2. App Store Conversion: https://tinyurl.com/app-conversion
3. When To Launch The Own App: https://tinyurl.com/launching-apps

In conversation with Saurabh Agrawal ( podcast host) and founder of @daiom-ai
Visit our website: https://dilseomni.talk/
Watch the full podcast:    • App Strategy for Omni Channel Growth with ...  

Nominate a Guest on the Show : https://forms.gle/g4eAJde59jXHBki76

🎧 Tune in to learn how to turn apps into a real growth and retention engine.… DilSe. ❤️

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