Скачать или смотреть What Metrics Measure Hotel Marketing ROI?

Ever wondered if your hotel's marketing efforts are truly paying off? This video dives deep into the essential metrics you need to track to accurately measure your hotel marketing's return on investment.

Discover the key performance indicators that reveal the success of your campaigns:
► Understand the difference between vanity metrics and true ROI indicators for hotel marketing.
► Learn how to calculate Customer Acquisition Cost (CAC) and Lifetime Value (LTV) specific to the hospitality sector.
► Explore the importance of tracking direct bookings, website conversion rates, and online reputation metrics.
► Identify strategies to optimize your marketing spend by focusing on metrics that drive profitable guest stays.
► Gain insights into leveraging data to make informed decisions and enhance future marketing campaigns.


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