Selling Solutions vs Solving Problems

Описание к видео Selling Solutions vs Solving Problems

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When asked to name a problem, people often name a solution (i.e. the lack of a solution). This leads to designing typical, business as usual type of interventions without addressing the actual problem. In this video, Lant Pritchett, uses an education example to illustrate the difference between problems and solutions.

This video is from the PDIA toolkit. To learn more visit: bsc.hks.harvard.edu/tools/toolkit/

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