Скачать или смотреть Class 08a - Social Media Mix - Fine tune your social strategy

This video focuses on practice of find tuning your Social Media mix.
Definition.
Key Concepts.
Practical Strategies.

This is a great business lesson all by itself.
However, it ties well into the overall course.
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Some important sections include:

Consider Platform Functionality and Personal Goals 0:18
Select a Core Platform 0:57
Define your Social Message 2:08
Fine Tuning Your Mix 3:20
Rule One: Address Your Faulty Avenues 3:42
Rule Two: Your Followers are your first source for market data 4:12
Rule Three: Research Competitors 4:54
Rule Four: Plan your Approach to New Platforms 6:28
Rule Five: Take Time to Experience New Platforms First 7:20
You Still Need a Website 9:05
Mass Produce Your Social Content 12;25
Understand how each platform suggests the sale 13:30
Purposefully Define Your Strategy for Each Platform 14:30