Скачать или смотреть Semiotics: How We Make Meaning Through Signs

What does a heart emoji, a flag, or a logo really mean? In this episode of Communication Campus, Dr. Malynnda Stewart explores Semiotics — the study of signs, symbols, and meaning-making — to uncover how we interpret the world around us.

From stoplights to fashion ads to memes, semiotics reveals that meaning isn’t found in messages but made through culture and context. Drawing on the work of Ferdinand de Saussure, Charles Sanders Peirce, and Roland Barthes, this episode unpacks how signs operate, how they shape thought, and how everyday communication is full of invisible systems of meaning.

📚 What You’ll Learn in This Episode:
What semiotics is and why it’s central to communication theory
Saussure’s model of the sign: signifier and signified
Peirce’s three types of signs: icon, index, and symbol
Barthes’ idea of cultural “myths” and how ideology shapes meaning
Why understanding symbols and context makes us better communicators

🎓 About the Series:
This episode is part of the Media and Cultural Communication Theories playlist on Communication Campus, where Dr. Malynnda Stewart translates graduate-level communication theory into clear, engaging lessons that connect theory to everyday life.

💬 Let’s Connect:
If you love exploring how communication shapes culture and meaning, subscribe to Communication Campus and turn on notifications to keep learning how we make — and remake — meaning every day.

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