What Is A Brand Persona? (And How To Create An Engaging One)

Learn what a brand persona is and how to create an engaging one to connect and resonate with your customers.

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By the end of this video you’ll understand what a brand persona is and the power it has in connecting a brand with its target market. You’ll also have a step-by-step template to create a brand persona for your business.

First, we’ll explore how the ideas of “Standing out in the market”, “Finding your edge” and “Getting attention” all rely on having the right offer and the right message for the right person.

You’ll also learn that there are important nuances to putting the right message in front of the right audience; which is down to the way you deliver that message. That’s where the brand persona comes in.

Next, we’ll answer the question “what is a brand persona?” and how it’s constructed of personality traits, brand voice, language profile, attitudes, and opinions.

Then we’ll explore why your brand needs a human persona, how people connect with brands on a primitive level, and what the difference is between a buyer persona vs brand persona.

Finally, you’ll learn how to develop a brand persona to bring your brand to life with this 7-Step brand persona template

0:00 What Is A Brand Persona? (And How To Create An Engaging One)
1:20 What Is A Brand Persona?
1:57 Why Does Your Brand Need A Human Persona?
3:33 How Do People Connect With Brands?
4:30 Brand Persona Vs Buyer Persona
5:15 How Do You Develop A Brand Persona?
5:36 #1 Identify Your Most Influential Buyer Personas
6:05 #2 Extract The Most Influential Traits
6:27 #3 Identify The Role They Want From Your Brand
6:58 #4 Align Your Brand To An Archetype
7:40 #5 Define Brand Tone Of Voice And Language
8:23 #6 Expand Your Brand Personality
8:57 #7 Use Your Brand Persona To Guide

#brandpersona #brandpersonaframework #brandstrategy




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