Скачать или смотреть How adding human interactions eases B2B sales and user activation | TractionStories ep04

In today’s episode, I sit with Nick Tomic, founder of Face2Face, a B2B SaaS that lets your users instantly start a video call with your team — directly from your website or app.

Instead of filling out a contact form or booking a demo days later, prospects can now talk to your team in one click. The result? More demos, shorter sales cycles, and fewer deals lost to non-decision.

We talked about how Nick came up with the idea, validated it by selling three lifetime deals in 48 hours (before building anything), and bootstrapped Face2Face $100K ARR in just 15 months.

He also shared the mindset shift behind his success — moving from “selling a tool” to “selling a new methodology” — and how Face2Face helps product-led companies increase conversions simply by removing friction in the buying process.

Enjoy this episode packed with insights on product-led sales, buyer enablement, and early-stage SaaS traction!

(and remember to like, subscribe, and share this podcast if you did)

Links:
My LinkedIn -   / gaspardpastural  
My Newsletter (Substack) - https://substack.com/@gaspardpastural
Nick's LinkedIn -   / nicktomic  
Face2Face - face2face.io

00:00 Introduction to Face2Face and Its Purpose
02:34 Transforming B2B Sales with Instant Communication
05:09 Overcoming Traditional Sales Barriers
07:45 The Challenge of Changing Sales Methodologies
10:44 User Experience and the Importance of Instant Access
13:21 Initial Traction and Validation of the Business
16:00 Growth and Pricing Strategy
18:56 Targeting Product-Led Companies for Success
23:27 The Importance of Internal Champions
24:13 Targeting the Right Audience
25:17 Bootstrapping and Customer Investment
26:48 Scaling Through Successful Pilots
28:29 Navigating a Competitive Landscape
29:26 Leveraging Relationships for Growth
31:49 The Ideological Battle: Automation vs. Human Connection
34:04 Strategizing for Market Penetration
36:25 The Future of B2B Sales
39:21 Building Market Awareness and Demand