Скачать или смотреть This is Why Ads Follow You | First Party Data 101: Tracking, Attribution and Ownership

First-party data, tracking, attribution, and data ownership explain why ads follow you online. In this video, we break down how first-party data actually works, how tracking connects behavior, and why attribution breaks.

First-party data is becoming the foundation of modern marketing — but most businesses don’t actually understand how it works.

In this video, we break down first-party data from the ground up, focusing on three things that matter:

• Tracking — how user actions are captured across websites, ads, and platforms
• Attribution — how marketing credit is assigned (and where it breaks)
• Ownership — why controlling your data matters more than collecting more of it

You’ll learn:
• What qualifies as first-party data (and what doesn’t)
• How tracking flows from click → action → conversion
• Why attribution models fail without clean data
• How privacy changes impact tracking and reporting
• How to think about data as a decision system — not a dashboard

If your reports feel unclear…
If attribution doesn’t match reality…
If your marketing tools feel disconnected…

This isn’t a software problem.
It’s a data understanding problem.

This is First-Party Data 101 — explained for business owners, marketers, and operators who want clarity, not complexity.

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CHAPTERS:
0:00 Why You Don’t Trust Your Analytics
0:28 What’s Actually Breaking (Not Your Ads)
0:45 Marketing Data 101 Overview
1:05 Ads Don’t Watch People — They Read Signals
1:28 What First-Party Data Really Is
2:10 Events, Behavior, and Context
3:00 How Events Become Audiences
4:05 Intent vs Activity
4:55 Why First-Party Data Is the Only Data You Own
5:55 How Identity Breaks Tracking
7:05 Why Performance Quietly Degrades
8:45 Step 1: Define Key Events
9:30 Step 2: Purposeful Audiences
10:05 Step 3: Segment Before Spending
10:45 Step 4: Connect CRM Data
11:20 Step 5: Maintain Identity
12:00 Step 6: Measure What Matters
12:40 Why Ads Follow You
14:35 The Biggest First-Party Data Mistake
15:30 Final Takeaway: Clarity Before Optimization

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Drive Insight helps businesses build first-party data systems that connect marketing activity to real business outcomes.

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