Скачать или смотреть Is AI Killing Publisher Revenue?

Struggling to keep up with how AI is reshaping the digital publishing landscape?

The programmatic advertising market is booming, but publishers face unprecedented challenges as artificial intelligence disrupts traditional traffic patterns. Discover how publishers can adapt their monetization strategies when AI is scraping content without sending visitors back to their sites.

00:00 Learn why programmatic advertising revenue increased by 18% last year, generating $134.8 billion in 2024 alone

01:25 Understand why publishers are "methodical" rather than slow in adopting new technologies and how fear of revenue loss impacts innovation

04:15 Discover how buyer sophistication has dramatically increased, moving beyond basic viewability metrics to complex attention and engagement measurements

09:33 See why walled gardens like Meta and Google win with their "easy button" reporting while programmatic struggles with fragmented dashboards

12:23 Learn why your biggest challenge isn't monetization strategy but getting visitors to your site when AI is disrupting content discovery

Guest: Amanda Martin, Chief Revenue Officer at Mediavine |   / amandacharlesmartin  

Host: Benjamin Shapiro |   / benjshap  

Podcast: MarTech Podcast | https://martechpod.com

I Hear Everything | https://iheareverything.com