Скачать или смотреть How Do I Get A Unified View From Fragmented Marketing Data? - Marketing and Advertising Guru

How Do I Get A Unified View From Fragmented Marketing Data? Are you struggling to get a complete view of your marketing efforts from scattered data sources? In this video, we’ll break down how to unify your marketing data for better analysis and decision-making. We’ll start by explaining what marketing data fragmentation is and why it can hinder your ability to measure campaign success accurately. You’ll learn about the common sources of marketing data, including social media, email campaigns, paid ads, CRM systems, online stores, and offline channels. We’ll discuss the importance of integrating these data streams into a single platform to get a clear picture of how your marketing channels work together.

Next, we’ll explore different methods for connecting your data sources, such as data warehouses, APIs, middleware, and data virtualization. You’ll discover how to centralize your data, clean and standardize it, and prepare it for analysis. We’ll also cover advanced measurement techniques like marketing mix modeling, incrementality testing, and causal attribution, which help you understand the true impact of your marketing efforts.

Finally, we’ll show how to create dashboards and reports that provide real-time insights into key metrics like return on ad spend, customer acquisition costs, and conversion rates. With a unified view of your marketing data, you can optimize your campaigns and make smarter decisions faster.

Join us to learn how to turn fragmented data into a powerful tool for marketing success. Don’t forget to subscribe for more tips on marketing and advertising strategies!

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