Скачать или смотреть JKLU Knowledge Studio Episode 6: Dr. Punam Mishra

Every day, the average person is exposed to 60–100 advertisements with most being forgotten within moments.

In such a crowded space, the real challenge for marketers isn’t to be seen—it’s to be remembered.

According to Edelman, 81% of consumers need to trust a brand before they’ll buy from it.

But trust doesn’t come from a one-off campaign. It’s built over time—through consistent messaging, authentic storytelling, and genuine connection.

Research also shows that it takes 6–7 brand impressions before a consumer even remembers your name. That’s why effective marketing isn’t about loud messaging—it’s about deliberate, meaningful communication that stays with people.

Marketing shapes how your brand is perceived, how value is understood, and how relationships are formed. It’s not a support function—it’s the strategic core of brand identity.

In Episode 6 of the JKLU Knowledge Studio, Dr. Punam Mishra explores this powerful force behind every great brand -unpacking how marketing moves beyond sales to build trust, community, and lasting impact.

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