Скачать или смотреть The future of X: winning back advertisers, breaking the news & building the world’s most powerful AI

Since Elon Musk acquired X (formerly Twitter) in 2022, the platform has undergone dramatic changes; slashing headcount, losing major advertisers, and redefining its identity. Now, under CEO Linda Yaccarino and marketing lead Angela Zepeda (formerly of Hyundai), X is staging a comeback. Angela joins Jon to discuss her leap from automotive to tech, rebuilding advertiser trust, and the bold vision of turning X into “the everything app.”
They cover the platform's role in breaking news, championing free speech, and why brands are flocking back.

Timestamps

00:00 - Intro
00:39 - From Hyundai to X: Angela’s leap
03:46 - Leading marketing when everyone has an opinion
05:56 - Free speech and platform identity
07:45 - Why news breaks on X
13:11 - X as a place to think differently
15:58 - The rise of sports on X
19:35 - Helping brands join the conversation
26:16 - Winning back advertisers
34:25 - What advertisers gain from returning
36:06 - How X markets itself
39:58 - The “everything app” vision
42:54 - Integrating Grok AI
47:20 - How advertisers can win on X

Subscribe to the newsletter:
https://newsletter.uncensoredcmo.com

Subscribe to the podcast:
Apple: https://podcasts.apple.com/gb/podcast...
Spotify: https://open.spotify.com/show/035E3OR...

Follow us:
Jon on LinkedIn:   / uncensoredcmo  
Jon on X: https://x.com/uncensoredcmo
Instagram:   / uncensoredcmo  
TikTok:   / uncensoredcmo