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I still coach clients every day

So when I say “fitness coaching is dead,” I’m not talking from the outside - I’m speaking from living it.

The truth is, the industry is evolving faster than most realise.

Generic meal plans, quick fixes, and surface-level check-ins aren’t enough anymore.

In this presentation, I break down what’s really changing - and how the best coaches are adapting to become Human Performance Coaches.

Inside you’ll learn:
🔥 The 3 reasons fitness coaching is collapsing
🧠 Why the future is rooted in performance, mindset, and data
💻 How AI and psychology are reshaping delivery and retention
📈 What I’ve changed personally to stay ahead

If you’re a coach who genuinely cares about your craft - this is your roadmap for what’s next.