Building Blinkit: everything delivered in 10 minutes

In today’s episode, I am joined by Satyam Krishna. Satyam was a software engineering manager at Blinkit, building the technology behind 10 minute delivery.

Blinkit (fka Grofers) is a quick-commerce service in India, which enables users to order grocery, fruits & vegetables, and other daily essential products, directly via their mobile or web browsers. Blinkit is one of the largest companies in the quick-commerce (aka hyper-local) category in India, serving ~0.5 million users per day.

Satyam was a key member of the technical team that ensured the process of order to delivery was all completed within 10 minutes.

I'm excited for you to hear our discussion, and I welcome your feedback in the comments section.

Here's what we covered:
[0:00] Preview
[1:08] Introduction
[2:34] What is Blinkit?
[3:44] Why deliver in 10 minutes?
[10:47] Organization Structure of the Blinkit Tech & Non-Tech
[13:07] System design of a quick-commerce tech
[18:56] Apps for Pickers & Riders to improve muscle memory
[21:10] What is a dark store from a technical pov?
[24:03] Deep dive of technical optimizations for 10 minute delivery
[30:13] Changing user behaviour: local store vs Blinkit
[35:12] Core metrics for quick-commerce tech
[42:20] Advice to builders working on operations-heavy businesses
[45:43] Recap and Key Insights

Connect with us:
Shreyas Deshmukh:   / deshmukhshreyas  
Satyam Krishna:   / satyamkrishna92  

#software #engineer #zomato #blinkit #commerce