Скачать или смотреть Webinar Replay: What development professionals need to know about the Google Ad Grant

Clear, practical walkthrough of the Google Ad Grant for development teams: eligibility, setup, compliance, ROI, and how to turn search demand into real pipeline.

Jessica from Getting Attention explains what the Google Ad Grant is, who qualifies, how to apply, how to stay compliant, and how development teams can use it to grow email lists, donations, volunteer interest, and event registrations. Includes common pitfalls, account structure, landing page basics, automated bidding, and realistic ROI framing.

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Who this is for:
Development and advancement leaders, fundraisers, and nonprofit marketers who want a pragmatic view of how the Ad Grant supports revenue and pipeline without hype.

Chapters
00:00 Welcome + logistics
02:45 Agenda
03:47 What the Google Ad Grant is
05:10 Eligibility + website requirements
12:32 Application flow (Validation → Google for Nonprofits → Ad Grants)
19:45 Staying compliant (CTR, conversions, quality score, structure)
24:53 Use cases: awareness, donations, events, volunteers, email growth
27:31 How Google chooses results (keywords, relevance, UX)
35:01 Why use paid search
40:28 Checking for organizational fit + search volume
44:38 ROI examples
52:06 Q+A: domains, platforms, geo, AI for content/keywords
1:06:17 Wrap-up

Key takeaways:
Treat the Grant as search demand capture for awareness and lead gen, then nurture.
Compliance basics: 1+ conversion/month, ≥5% CTR, keyword Quality Score ≥3, solid structure.
Use Maximize Conversions to bypass the $2 bid cap and let Google find likely converters.
Measure what matters: meaningful conversions are more important than spending a certain % of $10k.









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