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The Educast has been produces by Andreas Weishaupt, Marina Markina, Ronja Toivoniemi and Laura Nadelstumpf (Master of "Interkulturelle Personalentwicklung und Kommunikationsmanagement"at the Friedrich-Schiller-Universität Jena.

Visually, an approach that integrates perspectives may be seen as analogous to the formation of a sand dune: behavioral rules that are practiced within a field of agency by a large number of agents – due to formalized laws or due to traditionalized rules of interaction that have been continuously practiced – retain binding force functions and appear to the socialized agents, usually in an unquestioned manner, as “normal” and plausible. They constitute, in conjunction with natural environmental elements, the foundation or core of a cultural field of agency. As we are dealing here with, at times, traditionalized rules of action that may be cen-turies old, the transformational dynamic in this area may indeed be minor. The further away from the core that one views the foundation – in the sense of the dune metaphor – and exam-ines the areas that are structurally less consolidated, the more multiple, competitive, ques-tionable and, thus, unbinding do the rules of action appear. There exist, accordingly, a variety of temporal “can rules”; perhaps “fashionable” for shorter periods and smaller fields of agen-cy, but which are not, largely, structurally creative in a long-term, sustainable manner. They may be, metaphorically, “blown away” relatively quickly or they may become lost within the foundation via a long process of filtering and sedimentation because, according to “broad-based opinion”, they lack relevance and/or plausibility.

In order to appropriately describe a cultural field of agency, it is important to vary the per-spective, through the use of valid sources (from legal texts to texts dealing with belief princi-ples to trend reports), so that the entire spectrum of both process-oriented and structure-oriented aspects can be taken into account. By zooming to and from these diverse expanses, interconnections between the various areas within the field of agency should become trans-parent. One has to bear in mind that every observable cultural field of agency is bordered only for the purposes of better and more pragmatic ‘knowability’. It is, in fact, an arbitrary intersection within an infinitely networked field of action. In this sense, it’s a fuzzy dune" (Juergen Bolten, The Dune Model. In: In: icNews Link, Summer 2014, New York)