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Scientists Invented A New Color!
Researchers have created a brand-new color by using lasers and eye-tracking technology to selectively stimulate specific cells in the retina.

Why It Matters:
The method could allow scientists to invent even more new colors.
It could lead to breakthroughs in helping people with color blindness.
The study shows that new colors can actually be perceived, not just imagined.

Bigger Philosophical Point on Perception:
According to older research (1975 article), the world we perceive isn’t the physical world itself — it’s a construction created by our senses and brain.
Our senses act like mediators, creating a version of reality that isn’t the same as physical space.
Perception can be thought of as an externally-guided hallucination (Roger Shepard).
Inner vs. outer, up vs. down — these aren't absolute physical truths but experiential constructions based on how our minds interpret the world.
What we "see" depends not just on the outside world, but also on how our brain processes, filters, and interprets it — including our past experiences, expectations, and needs.

Big Takeaway:
The invention of Olo highlights not just a scientific breakthrough, but also how fluid and constructed our experience of "reality" really is.


READ/SEE FOR YOURSELF:

ARTICLE FROM NATURE
https://www.nature.com/articles/d4158...
Old ARTICLE
https://people.psych.ucsb.edu/loomis/...
ART:
https://www.russomagno.com/
https://arthur.io/