Скачать или смотреть Everyone is mad about YouTube’s AI Shorts announcement

This is a clip from the Creator Secrets Podcast. Watch the full episode here: https://youtube.com/live/xo9RPkXDU6U

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Today, the Creator Secrets team digs into what happens when AI video generation moves from a novelty to a native feature of the platform. Following Neal Mohan’s announcement that YouTube will allow creators to generate Shorts using their own likeness, the conversation zooms out to a harder question: what happens to creators when short-form video becomes effectively infinite?

The episode explores why AI is structurally better at short content than long, why Shorts feeds are likely to flood faster than most creators expect, and why competing on speed and volume is a losing game for humans. From AI avatars and “perfect” digital selves to declining brand rates and attention becoming scarcer, the pressure isn’t theoretical—it’s already here.

The counter-strategy is simple, but not easy: do the things AI can’t do well. Go long. Be present. Build trust over time. Live streams, vlogs, and real-time interaction aren’t just formats—they’re moats. The team also discusses likeness protection, trademarking identity, and why the real risk isn’t someone faking you, but the rise of creators who were never real to begin with.

The takeaway for creators is clear: if you wait to respond, you’re already late. Build the relationship now, while it still matters.