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Why aren’t they smiling?
On this website, the design is all about minimalism and an editorial art vibe. That serious, unsmiling look actually highlights the shape, the texture, and the brand logo—without any emotional noise.

And here’s the hack: keeping that little bit of distance makes the product feel more desirable, more high-status. Cold chic—what do you think, wow or not really?

What’s even cooler, an AI heatmap prediction shows people’s attention goes straight to these details. By the way, this Chrome AI extension is totally free, so you can test usability super fast.
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