The Problem with the Doctor Who Diamond Logo

Diamonds are forever. The new Doctor Who logo is not.

Delve into the world of logos, graphic design, and the conflation of the words logo, brand and franchise, as Jon takes you on an unhinged journey of 60 years of the Doctor Who logo.
Discover how the Diamond logo came to be, and learn the foibles of its 2023 reincarnation.

Disclaimer:
Doctor Who logos and associated imagery, insignias and characters belong to BBC Studios, its affiliates and derivatives.
Additional logos, wordmarks and icons featured in this video belong to their respective copyright & trademark holders.
No copyright infringement intended.

Sources:
The Tunnel Effect (2007): Available on ‘Doctor Who - Robot’ DVD Or ‘Doctor Who - The Collection: Season 12’ Box Set.
RadioFreeSkaro Interview with Chris Chibnall: https://radiofreeskaro.com/2023/02/28...
John Whitney’s ‘Catalog’ (1961):
   • John Whitney "Catalog" 1961  
Video explaining the Slit Scan technique:
   • The History and Science of the Slit S...  

Additional Sources:
https://friendlygiants.com/doctor-who
https://walkingfearless.com/work/doct...
https://www.studiobrewer.com/work/doc...
https://twitter.com/grahamkw/status/1...

Music:
Full Playlist of Music Featured:    • The Logo Video - Tracklist  
Duncan'sTheme:    • Thomas & Friends - Duncan | @JackAmblin  
Cover by Luke Pickman:    / instrumentmaniac  
Tracks by LEMMiNO
   • LEMMiNO - Cipher (BGM)  
   • LEMMiNO - Encounters (BGM)  
CC BY-SA 4.0

Thanks to these artists for permission to feature their work:
  / rafeski_  
  / oliverchenery  
  / whoodieddw  

Narrated by Jon Gransden
Written by Jon Gransden, Joel H Joelson & Billy Treacy
Additional help and observations from Richard B Brookes, Daniel Sherratt & Phoenix Smith
5WF Titles by Daniel Sherratt
5WF Theme by David Boskett & Richard B Brookes
Edited by Jon Grasnden

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and on Spotify!: https://open.spotify.com/show/3rjm278...

Feel free to email us about anything at: [email protected]

Chapters:
00:00:00 - Introduction
00:01:20 - The Many Logos of Doctor Who
00:10:30 - Death of a Dream
00:18:57 - The Diamond Logo
00:28:44 - A 21st Century Overhaul
00:46:55 - Conclusion

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