Скачать или смотреть Marketing Analytics Case Study | Project Overview + Business Goals (Part 1)

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Hey guys! 👋 Welcome back to my Data Analyst Portfolio Project Series.

In this edition, we are going to build a complete Marketing Analytics Portfolio Project from scratch — using SQL, Python, Power BI, and PowerPoint 🚀

📌 What you’ll learn in Episode 1:

In today’s episode, we will cover:
✅ Full series overview (Episodes 1–6)
✅ Marketing Analytics business case walkthrough
✅ Main business problem explanation
✅ Key challenges faced by the company
✅ Stakeholder emails (Marketing + Customer Experience)
✅ Important KPIs (Conversion, Engagement, Feedback score, etc.)
✅ Data tables overview (Fact + Dimension tables)
✅ Business goals and project objectives

🏢 Business Case: ShopEasy (Online Retail)

ShopEasy is an online retail business that launched multiple marketing campaigns.
But they are facing major challenges like:
📉 Reduced customer engagement
📉 Decrease in conversion rates
💸 High marketing expenses with low ROI
💬 Need to analyze customer feedback & sentiment

So in this project, we’ll perform detailed analysis and provide actionable insights to improve business performance.

🔥 Full Project Series Roadmap:

📌 Episode 1: Overview + Business Problem
📌 Episode 2: SQL Data Extraction & Cleaning
📌 Episode 3: Python Sentiment Analysis
📌 Episode 4: Power BI Dashboard Building
📌 Episode 5: PowerPoint Storytelling + Presentation
📌 Episode 6: How to Showcase Portfolio + Interview Explanation

PowerBI Series:    • Python  

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