Скачать или смотреть Exploring ASOS: The Fashion E-tailer Revolutionising Retail with AI

ASOS, a leading online fashion and cosmetics retailer based in London, is renowned for its appeal to young adults with brands like Top Shop and ASOS Design. The company is revolutionising the customer experience by integrating AI technologies such as fit assistants and visual search to personalise shopping. Their chatbot, ENKI, enhances customer service, significantly boosting engagement and sales, setting ASOS apart from competitors like Zalando and H&M. Despite challenges like algorithm bias and data privacy issues, ASOS leads in leveraging AI for sustainable practices and personalised customer interactions. The company continues to innovate with AI-driven communication, virtual influencers, and emotional AI to refine customer experiences and maintain its leadership position in the industry.