Скачать или смотреть Why Sales & Marketing Still Aren’t Aligned (And How to Fix It) with Michelle Michaux

🔥 Why Sales & Marketing Still Aren’t Aligned (And How to Fix It) | with Michelle Michaux

Sales and marketing alignment has been talked about for years—so why is it still broken in so many organizations? In this insightful conversation, Michelle Michaux breaks down the real reasons sales and marketing teams remain misaligned, the hidden costs of that disconnect, and the practical steps leaders can take to fix it.

From incentives and communication gaps to data, messaging, and accountability, this episode dives into what alignment actually looks like in modern organizations—and how it drives revenue, efficiency, and growth.

📌 What You’ll Learn in This Episode

✔️ Why sales & marketing misalignment still exists
✔️ The most common mistakes teams make
✔️ How misalignment impacts revenue and growth
✔️ What true alignment looks like in practice
✔️ Frameworks to improve collaboration and trust
✔️ Leadership strategies to unify sales & marketing teams

In this episode of Your Career Journey, Emma is joined by Michelle Michaux. Who shares how her unconventional career journey gave her a front row seat to how large complex organisations can bridge the gaps between marketing, sales, and delivery.

Michelle brings a refreshingly honest perspective on what marketing should be doing inside organisations, why alignment with sales is still one of the biggest challenges in B2B, and why marketers need to get better at articulating their value at the leadership table.

Together, Emma and Michelle explore the realities of working inside complex global organisations like Fujitsu, the cultural nuances that shape business decisions, and how marketing can move beyond execution to become a genuine driver of growth.

00:00 Introduction and Guest Welcome
00:22 Michelle's Career Journey
02:07 Transition to Marketing
03:11 Running Her Own Consultancy
04:10 Operations Experience and Its Impact
06:59 Sales and Marketing Dynamics
11:21 Challenges in B2B Marketing
15:32 Global Marketing Complexities
18:41 Cultural Insights from Fujitsu
22:58 Personal Anecdotes and Cultural Reflections
24:06 Understanding Cultural Differences
25:02 Marketing's Role in Business Strategy
25:50 Challenges in B2B Marketing
28:06 The Importance of Customer Insight
30:00 The Role of Chief Customer Officers
32:19 Aligning Marketing with Business Goals
34:11 Articulating Marketing Value
43:28 Final Thoughts and Reflections

If you care about career growth, influence, strategic thinking and the future of marketing, this episode will give you both practical insight and plenty to reflect on.

To connect with Michelle:
  / michelle-michaux  

I'm Emma Graham, Career Coach, ex-recruiter, here to help you:
💡 Gain clarity on what’s important to you
💡 Confidently communicate your value
💡 Build a personal brand and a strong network
💡 Take a strategic approach to your next move
💡 Navigate the job market effectively
💡 Build career confidence with a repeatable success blueprint

🌐 Explore my coaching programs and free resources:
Website: https://www.egconsulting.au/
LinkedIn: / emmajgraham
Instagram: / emmagrahamcareercoach

🎁 Free Resources:
📄 CV Development Guide: https://www.egconsulting.au/cv-advice
📄 LinkedIn Profile Optimisation Guide: https://www.egconsulting.au/linkedin-...

📅 Book Your FREE Career Strategy Discovery Call:
https://calendly.com/emmagrahamconsul...

🔔 Never Miss an Update!
Subscribe here: / @emmagrahamcareercoach

📜 Important Information:
⚠️ Disclaimer: We are not responsible for any loss or damage from using our content. Use information at your own risk and perform your own due diligence.
© Copyright Notice: All materials are owned by Emma Graham Career Coach. Sharing video links and embedding them is allowed with proper attribution to our YouTube channel.

💖 Spread the Love:
💬 Share this video with friends, family, and colleagues who need career support!
👍 Like the video if you find it helpful
🔔 Subscribe and hit the notification bell for more weekly career inspiration!
📢 Your support truly means the world!

#SalesAndMarketing #RevenueGrowth #B2BMarketing #SalesLeadership #MarketingLeadership #RevOps #GoToMarket #BusinessStrategy #TeamAlignment #MichelleMichaux