Скачать или смотреть Pattern Unboxed: Episode 3 - A conversation with Rob Hahn

Welcome to another episode of Pattern Unboxed! This is your inside look at the strategies, stories, and people behind marketplace growth.

In this episode, we sit down with Rob Hahn, Chief Operating Officer at Pattern, to talk about how his time at Amazon shaped his operational instincts, why efficiency is both a gift and a curse, and what makes Pattern’s model so powerful for brands. Rob shares his perspective on mentorship, how his brain breaks when processes are inefficient (even in zoos and ice cream shops), and why truly great ops are invisible—but critical—for ecommerce growth. He also highlights the importance of having “the best people at the thing” and what to expect in ecommerce over the next year and decade. This one's for the ops nerds, the brand builders, and anyone who’s ever looked at a checkout line and said, “This could be faster.”

Chapters
00:00 – Intro & Rob’s Background
Rob Hahn, Chief Operating Officer at Pattern, shares how his career began and the early project that helped others see what he was capable of.

01:46 – Life at Amazon: The Crucible
Rob reflects on Amazon’s high-pressure environment, rapid role rotation, and how it shaped his operational mindset.

04:03 – Mentorship Missed
Why Rob feels he hasn’t taken full advantage of mentorship—and how the intensity of Amazon contributed to that.

06:40 – The Curse of an Ops Brain
Rob talks about how his process-first brain shows up in daily life, from walking through airports to how he picks things up off the kitchen counter.

09:11 – From Amazon to Pattern: A Shift in Mindset
Rob shares what drew him to Pattern—a company built around brand experience and operational excellence.

10:26 – The Power of Great Operations
Why ops is essential but often invisible—and why doing it well is much harder than people think.

12:05 – Humbled by Pattern’s Foundation
Rob admits he was impressed by how much Pattern had accomplished operationally before he arrived—and saw an opportunity to help it scale further.

13:31 – Pattern Brands Rob Uses & Loves
He wasn’t a supplements guy before, but Thorne and Pure Encapsulations changed that. Now he takes them daily.

15:12 – It All Starts with the Product
Rob compares good products to good songs—if it’s not good at its core, all the marketing and ops in the world won’t save it.

16:15 – Leaders Who Inspire: Shoutout to Jason Beasley
Rob explains why Jason Beasley was one of the biggest reasons he joined Pattern—and why his ownership mindset is rare.

18:12 – Smart People Build Big Things
Rob shares his early impression of Pattern: “Wow, there are a lot of smart people here.” And why that matters.

19:13 – “Best at the Thing” Philosophy
To scale something truly exceptional, you need A+ players in every seat—not just some.

21:01 – The Future of Ecommerce: 10-Year Vision
Rob shares why ecommerce is still young, what will always stay true (speed, selection), and why the fundamentals will win.

22:26 – What’s Next in the Next 12 Months
The short-term reality: supply chain disruption from China will have ripple effects, and stabilization is key.

24:13 – Back to the Basics: Logistics Matter Again
As during COVID, ops and logistics will take center stage again—and brands need to prepare.

26:01 – WIN: What’s Important Now
Rob wraps with a call to focus on the basics, ignore the noise, and get great at what doesn’t change.

27:31 – Final Thoughts & See You at Accelerate
Rob signs off with gratitude and looks ahead to connecting in person at Pattern’s upcoming event.