Disruption, Transformative Marketing and Demarketing

Описание к видео Disruption, Transformative Marketing and Demarketing

Philip Kotler, the S. C. Johnson Distinguished Professor of International Marketing at the J. L. Kellogg School of Management at Northwestern University, joins AMA’s Bennie F. Johnson to talk about disruption in the marketing profession, why marketing should be transformative, and the value of demarketing.

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