Fueling Loyalty: Insights from the C-Store Landscape

Описание к видео Fueling Loyalty: Insights from the C-Store Landscape

What does loyalty mean to consumers when it comes to retail? Hosts Brad and Melissa welcome Mandee Harvey-Smith, Director of Analytics, Insights, and Media Strategy at RaceTrac to discuss the various facets of loyalty within the C-store industry. They highlight the importance of convenience, variety, and emotional connection in driving loyalty, while also sharing insights on pricing, community, and customer segmentation.

Spilling the LoyalTEA is hosted by Melissa Berger, Chief Solutions Officer, Digitas and Brad Blackmon, Global Client Portfolio Lead, Publicis. Spilling the LoyalTEA is a Digitas podcast.

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