Fresh Fish in Africa: The Revolutionary Cooling Method You Need to See! | Earthshot Prize

Join us as we explore a sustainable solution to combat food waste in the middle of the world’s largest desert lake. See how Keep IT Cool are helping fishers keep their catches fresh in rural Africa through innovative and affordable cool storage and logistics. By minimising waste from boat to plate, they're achieving a remarkable 90% increase in distribution efficiency and helping fishers increase their incomes.
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Keep IT Cool are one of the fifteen Finalists of The Earthshot Prize 2024. Each Finalist represents a pioneering solutions to our most pressing climate and environmental challenges. Each of the 15 Finalists are in the running to receive five £1 million prizes which will be awarded at The Earthshot Prize Awards Ceremony in Cape Town, South Africa on Wednesday 6 November.

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