Paid Search Audit - Part 6 - Long Term Performance Trends

While auditing an account, it's important to understand how the performance is trending and why it's going in that direction. Regardless of whether things are trending up, down, or flat, it's your job to find out what's going on and make suggestions for improvement. In this video, we'll walk through an actual account we've audited in the past and talk about the findings we had and some suggestions we made.

1:28 - What We Were Seeing in this Account
2:45 - Finding Only the Impacting Campaigns & Understanding Trending Data
6:22 - investigating Conversions Without Value
8:47 - Checking on Bid Strategy Testing
9:53 - Strong Performing Campaigns that Were Paused
13:08 - Trying to Find Suggestions for Efforts That Failed
16:59 - Looking at a Campaign Where Performance was Strong and then Fell
20:54 - Balancing Conversion Volume and Daily Budgets
23:44 - What’s Treading Upward?
24:23 - What’s Trending Downward?

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