Скачать или смотреть BYOB 2025: Navigating the human + AI partnership

As AI continues to reshape the way we all work, how can design, brand and marketing teams strike the right balance between human insight and machine intelligence? This session explores the evolving human and AI partnership—unpacking where AI adds value, where human judgment is essential, and how the two can work together to drive better outcomes. Learn how to navigate these ever-shifting sands with intention, creativity, and clarity.

Buck Choate, VP Corporate Marketing, Pendo
Tom Sydenham, Designer, Shaped By
Mette Davis, AI Coach, Spark AI

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