How spatial design can find value in the virtual

Rather than reducing us to more consumer profiles, could spatial design provide a context in which technology and interaction can actually build more authentic relationships between brand and audience? Daan Lucas, Random Studio founder explains how bridging the virtual and physical worlds creates new possibilities for connection.

This talk is part of the Frame Awards by Day 2020 programme, organized by Frame.

Frame Awards is a two-day programme with stimulating content that explores innovation in retail, hospitality, work and living through a combination of talks, workshops, installations, live judging, masterclasses and brand experiences. Beyond that, the Frame Awards honours spatial excellence across four main categories in interior design: Spatial Awards, Executional Awards, Societal Awards and Honorary Awards.

For more info: https://www.frameawards.com/

Discover the latest spatial design and architecture insights on https://www.frameweb.com/

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