What Killed the Temple Run Franchise?

Temple Run is the main game that popularized the 3D endless runner, yet many seem to ignore it in flavor of it's more popular competitor, Subway Surfers. Today I'll be going through the history of Imangi Studios, the company behind Temple Run, to find out what series of decisions have led to the current state of this beloved series. This is the 4th installment of the "what killed" series, the others are Plants vs Zombies, Angry Birds, and Cut the Rope. So let's see how this story differs from others we've heard a thousand times before.

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TIMESTAMPS:
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0:00 - Introduction
1:33 - Canabalt
2:35 - Imangi Studios
3:00 - Temple Run
3:54 - Subway Surfers
5:00 - Sequels and Spin-Offs
9:04 - The Fall
9:34 - Answers & Conclusion
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Music Used (In Order)

Bad Dudes - Super Dodgeball - abstractions of rain (versus)
BUGSEED - COSMIC BLUES
Tobacco - 12 Backwoods Altar
Temple Run Theme
WCEP - Business Day (inst)
Subway Surfers Theme
MF DOOM - Doomsday (inst)
Butterfly Kiss - Persona 5
On the Hunt - Gloomy Manor (inst) - SSBU
MJ - Billie Jean (Genisis ver)
Graze the Roof - PvZ
Vibes - cramped skunkman
Reimagine: The Game - Intermissionary Position
Undertale OST - here we are