Скачать или смотреть TRFFK Presents Google Think Auto 2021 | Automotive Digital Marketing Trends

Google Think Dealer and Google Think Auto are annual automotive digital marketing webinars that cover the latest automotive trends from search engine marketing, search engine optimization, Google My Business, website optimization and more.

In this episode from 2021, Auto Trader's Charles Chamberland hosts Head of Google Canada Auto Retail Team Mathew Growden, TRFFK Regional Sales Manager Ivan Sandoval and TRFFK Account Director Conor McNiffe who all provide various automotive digital marketing tips and trends.

Mathew Growden talks about:

-The further digitization of automotive digital marketing within the COVID-limiting movement of 2021
-How car buying process continues to increase to online digital retailing
-Demographics of New car and electric vehicle buyers
Vehicle buying journeys
-Google Ads Optimization score
-Key car-buying moment questions
-Google Ads tips
-Google My Business Insights
-Google Ads Keyword match types
-Google Vehicle Listing Ads preview
-Local Campaigns
-State of automotive digital retailing
-Expectations for online car purchase
-Google My Business Review management
-Usage of YouTube as a vehicle buying research source
-Best practices of automotive Video Creation
Video Action Campaigns
-The EV market

TRFFK Regional Sales Manager Ivan Sandoval then goes into "How Machine Learning SEM reduces your CPC" including:

-Automation and "Humanation" where AI with human supervision can boost performance +15%
-Google Ads Change History Report
-Automated campaign creation with optimal landing pages
-Lowest Cost Per Clicks saving you on ad spend.
-Comparison of low CPC versus management fees
-Latest Cost Per Click benchmarks

TRFFK Account Director Conor McNiffe then presents "Website Conversion Optimization" tips including:
-Mobile VDP Optimization
-Text and Chat
-Google My Business Optimization

TRFFK Automotive Digital Marketing is AI & Automation-Powered software designed exclusively for the automotive sector. We are one of the largest automotive digital advertising provider in North America with hundreds of active dealers & license agreements in Canada, the USA & Australia.

Our Channel offerings include Search – Vehicle Ads - Social - Display - Video - Geofencing - Creative on Channels such as Google, Microsoft Ads, Facebook, Instagram, TikTok, YouTube, OTT, DV360 and more.

For More Information, visit:
https://www.trffk.ca/

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