Скачать или смотреть Postcode Anywhere: Optimize eCommerce with Machine Learning — Cassandra, Elasticsearch and Spark

Speakers: Jamie Turner, CTO & Joe Chittenden-Veal, Big Data Consultant at Postcode Anywhere

Postcode Anywhere are actively modelling user behaviour using machine learning and game theory, and using these techniques to improve the customer lifetime value of their website's users. In this presentation you will learn how Postcode Anywhere moved from a static game model based on human expertise and intuition to one based on machine learning using log data streamed into Cassandra. Now their system recognizes common user journeys using clustering algorithms and identifies the best interaction to increase the odds of a purchase. The presentation will cover these techniques and algorithms, how they are built into Spark, Cassandra and Elasticsearch, and how those technologies interact together to deliver the solution.