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Mastering the digital economy represents a powerful opportunity for businesses. It can transform critical strategic elements – from your business model through to product and service design – and shape tactical elements, such as marketing communications and channel management.

While the objectives of a successful business remain the same, the vehicles available to achieve them have very much evolved. Savvy organisations can now make use of analytics, brand evangelists, display advertising and social media, video and mobile marketing. But in what combination?

This digital marketing course harnesses our history of technological expertise to explore the latest insights into digital marketing. Together, we’ll identify a powerful set of best practices for your business.

Learn more: https://www.imperial.ac.uk/business-s...

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