Essential CIMA Case Study Theory - Ansoff's Matrix

As successful businesses grow, they will look to expand, developing new products and exploring new markets. The decisions businesses make in this process are described in Ansoff's Matrix, and a thorough understanding of this matrix is key to success in your CIMA case study exams.

In this video, Astranti's case study expert Anthony Williams provides an introduction to Ansoff's matrix, including examples of how it can be applied to real-world businesses.
Anthony can help you to understand:
The four categories used within Ansoff's Matrix
What is involved within each category
The advantages and challenged posed in developing a strategy for each category

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OCS - https://www.astranti.com/cima/operati...
MCS - https://www.astranti.com/cima/managem...
SCS - https://www.astranti.com/cima/strateg...

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