Скачать или смотреть Craftmatic Adjustable Bed Commercial (2001)

Step back into the year 2001 with this vintage television advertisement for the Craftmatic Model Two Adjustable Bed. See how Craftmatic marketed their cutting-edge sleep technology, emphasizing features like built-in heat and adjustable massage functions that allow users to find the perfect comfortable position automatically. This commercial also highlights a major bonus offer: customers who purchased select full, queen, or king size Craftmatic beds received a FREE 25-inch color TV! Relive the early 2000s era of direct-response infomercials and adjustable mattress promotions that promised comfort and luxury.

The marketing strategy showcased here, offering a large appliance like a free 25-inch color TV with the purchase of an adjustable bed, was a common direct-response sales tactic used throughout the 1990s and early 2000s to increase urgency and perceived value. Craftmatic built its entire brand recognition by mastering this type of persistent, high-volume television advertising, making their jingles and commercials instantly recognizable to millions of viewers for decades.