Dynamic Remarketing Set Up for Google Ads (with GTM)

Dynamic Google Ads ReMarketing requires information to be sent from your website to GAds dynamically. In this video I’m going to show you which pieces need to be in place for it to work correctly. We are going to setup our dataLayer, marketing tags and make sure data is received on our website.


00:00 - Intro
00:47 - You’ll need a Product Feed
01:25 - Set up Data Layer tags
04:00 - Testing your Data Layer
07:15 - Create Google Ads Remarketing Tag in GTM
09:14 - Pulling Event Data from the Data Layer
10:49 - Attaching a Trigger
13:02 - Debugging
15:33 - Publish your Tag
15:56 - Summary


🔗 Links:

Official Google Documentation: https://support.google.com/google-ads...

Get Google Merchant Center: https://www.google.com/retail/solutio...

Get Google Tag Manager: https://tagmanager.google.com/

Get access to Data Layer Specification Resources: https://measureschool.com/measure-mas...

📄Read this Video's Guide: https://measureschool.com/dynamic-rem...

🎓 Measure Masters Membership: https://measureschool.com/measure-mas...

❓ Take Our GA4 Quiz: https://measureschool.com/google-anal...

FREE Tag Manager Course: https://measureschool.com/products/fr...

FREE Analytics Course: https://measureschool.com/products/fr...

🔀 GTM Copy Paste - Our Chrome extension https://chrome.google.com/webstore/de...

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