Скачать или смотреть Here's How InMobi Helped Ford Promote The All-New Ford Taurus (Video Case Study)

In 2019, Ford and GTB worked with InMobi to reach mobile-first users, in order to boost brand awareness of the latest Ford Taurus. The campaign was a huge success, with InMobi helping Ford log close to 700,000 unique users. Check out the full video to learn more.

Video Script:

Ford is one of the world’s largest and most iconic automotive brands. Combining technology with creature comforts, Ford is redefining the premium SUV, cars, and truck categories to deliver the ultimate automotive experience.

Ford and their agency, GTB, wanted to promote the All-New Ford Taurus to consumers in Saudi Arabia and Kuwait. The brand's objective was to reach the right prospects by developing a unique mobile strategy.

To do this, Ford and GTB worked with InMobi to develop mobile-optimized rich media creatives and video ads that showed off various features of the new Ford Taurus. The ad then provided the user with a map directing them to the nearest Ford dealership.

The brand was able to target specific personas using InMobi Audiences. The segments consisted of families interested in health and fitness, travel, lifestyle content, fashion and beauty.

InMobi used football attribution and polygon mapping technologies to geo-fence specific locations that covered medium and high-income residential areas, shopping malls, cinemas, restaurants, business centers and users who frequented competitor dealerships.

The campaign was a success. The brand reached over 700,000 unique users even with strict frequency caps in place, delivering close to 2.7 million impressions over five weeks. The ad creatives generated well over 60,000 clicks and close to 34,000 engagements. Some specific creatives had average click-through rates close to 5% over the course of the campaign.