Скачать или смотреть VPD H1 2025 Panel 3: How to Win with Curation

In an age of signal loss and increasing demand for premium, privacy-safe inventory, curated marketplaces are taking centre stage. But what does it take to execute a successful curation strategy? And how do you make curation a competitive advantage? This panel of curation pioneers will break down the rise of curated supply and explore how buyers and sellers can leverage curation to drive efficiency, ensure quality, and achieve better outcomes.

Moderator:
Marie-Clare Puffett, Industry Development & Insights Director, IAB Europe
Speakers:
Filippo Gramigna, co-CEO, Onetag
Frank Schofield, Director, Enterprise Sales & Commerce Media, EMEA at Magnite
Sarah Botherway, Director, Marketplace Operations, Index Exchange
Stefanie Briec, Sr Dir. Demand Sales, Comcast Advertising
Matthew Adams, Regional Vice President, Media & Ad Tech, Microsoft Advertising