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🚀 Avoiding Startup Assumptions with Kingsley Maunder | The SALT Test & Growth Map Framework 🎙️📊

Episode Overview:
In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Kingsley Maunder—tech veteran, author of The SALT Test, and creator of GrowthMap.org. Kingsley shares hard-earned lessons from two decades in the tech sector, startup exits, and millions raised in funding. Together, they unpack how entrepreneurs can avoid the assumption trap, clarify value propositions, and validate ideas before scaling. From MVPs to customer insights, Kingsley reveals practical frameworks that empower founders to innovate with confidence.

What You’ll Learn:
Why startups fail when they assume instead of testing 🧪
The story behind The SALT Test and Growth Map framework
How to identify the “Minimum Viable Problem” before building solutions
The difference between users and customers in B2B vs. B2C
Practical approaches for MVPs, feedback loops, and rapid iteration
How AI and digital tools accelerate prototyping and reduce risks ⚡

Featured Guest:
Kingsley Maunder — with over 20 years in tech innovation, Kingsley has driven digital transformation, contributed to successful startup exits, and now helps founders avoid common pitfalls with his SALT Test framework. His work bridges practical entrepreneurship with actionable frameworks for growth.
👉 Connect with Kingsley:   / kingsleymaunder  

Episode Highlights:
The origin of the SALT Test 🍴
Why assumptions sink startups
The “Minimum Viable Problem” approach
Distinguishing between users and customers
MVP testing and real customer validation
Marketing strategies and the Bull’s Eye framework
GrowthMap.org: digitalizing the framework with AI assist

Connect and Explore More:
🌐 Emanuel’s site: https://emanuelrose.com/
📖 Emanuel’s book Authentic Marketing in the Age of AI: https://emanuelrose.com/product/authe...
📄 Blog recap: https://emanuelrose.com/elevating-mar...

🔗 Connect with Emanuel Rose:
LinkedIn:   / b2b-leadgeneration  
Instagram:   / emanuelroseauthor  
Facebook:   / emanuelroseauthor  
YouTube:    / @marketingintheageofai-ec6fx  
🔗 Connect with Guest — Kingsley Maunder:
LinkedIn:   / kingsleymaunder  

Further Reading or Resources:
The SALT Test (book by Kingsley Maunder)
Growth Map: https://growthmap.org
Bull’s Eye marketing framework (for go-to-market strategy)


👍 Like this episode if you learned something new
💬 Comment below: What assumption do you need to test in your startup?
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