Скачать или смотреть 87 “ABRAHAM LINCOLN” MOVEMENT TAKES ON TIMES SQUARE NYC 10/20

Starts With Us Rallies the 87% of Americans Who Are Tired of Political Division
by Sending 87 “Abraham Lincolns” to Times Square Ahead of Midterm Elections.

NEW YORK, OCTOBER 20, 2022 — Starts With Us, a rapidly growing movement to
overcome extreme cultural and political divisions in America, today unleashed 87
Abraham Lincolns on Times Square with a timely message for our nation to resist the
urge to get caught up in divisiveness this election season. The Lincolns represent the
87% of Americans who are tired of how divided we are politically. These Americans
overwhelmingly feel we need to make a change in our politics to preserve our
democracy according to a new poll fielded by Starts With Us in partnership with
YouGov.
1
Invoking the legacy of Lincoln, who is known for preserving our democracy through a
period of existential division and Civil War, the 87 Lincolns will inspire citizens to choose
connection and cooperation for the common good, regardless of opposing political
views and social stances.
“Every day, the discourse in our country gets more polarized and extreme, especially
within the media and politics. We are increasingly closed off to ideas that challenge our
own, and this has only become more pronounced as the midterms approach,” says Tom
Fishman, CEO of Starts With Us. “Through this initiative, Starts With Us will remind
those exhausted by our political and social climate that together we can make a change
despite the divisive forces working against us.”
The 87 Lincolns campaign is being amplified globally through an augmented reality (AR)
camera effect in partnership with director Karen X. Cheng. Individuals may access the
filter on Instagram by visiting www.startswith.us/moneytalks. By pointing the camera
toward a five-dollar bill or an image of one, users can unlock the following message
from the country’s 16th President: “Our country has become so polarized, so crazed,
when really it’s compassion and cooperation we crave. Whichever way you lean, we
can all agree, it starts with us to make the vibes less extreme.”
“I’ve realized over the last few years -– so much of social media is designed to divide
us. America has gotten so polarized, and social media has contributed to that. The
algorithms are designed to reward anger,” says creator Karen X. Cheng. “I wanted to
design a filter that does the opposite. One that carries a message of compassion and
unity, rather than anger and division."
Another Starts With Us poll found that more than two-thirds of U.S. adults share the
concern that this year’s midterms will further divide America.2 The same survey
uncovered that more than three-quarters of adults are open to being a part of the
solution to overcome our divided culture leading into the election. To learn more about
Starts With Us and join more than three-quarters of a million fellow citizens in
depolarizing America through everyday actions, visit www.startswith.us and follow
@startswithus on Instagram. To try the “Money Talks” filter and share with your friends,
visit www.startswith.us/moneytalks.
About Starts With Us
Starts With Us is a growing movement to overcome cultural and political divisions in
America by leveraging media and technology to foster independent thinking and
constructive communication across lines of difference. Founded by KIND Snacks
founder Daniel Lubetzky in partnership with more than 200 cross-industry leaders,
Starts With Us invites Americans from the left, right, and everywhere in between to have
a seat at the table — and stay there — by practicing curiosity, compassion, and courage
as catalysts for change. Learn more at www.startswith.us.
1 Starts With Us commissioned YouGov to field this survey based on 1,005 interviews conducted by
YouGov on the internet of U.S. adults October 5 to 10, 2022. The sample was weighted according to
gender, age, race/ethnicity, education, and U.S. Census region based on voter registration lists, the U.S.
Census American Community Survey, and the U.S. Census Current Population Survey, as well as 2020
Presidential vote. In addition, respondents were selected from YouGov to be nationally representative.
The weights range from 0.17 to 6.01, with a mean of 1 and a standard deviation of 0.61. The margin of
error is 3.6%.
2 Poll conducted by Morning Consult and Starts With Us August 22 to 23, 2022, among 2,210 adults.
Media Contact:
Ana Senior