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Apple often shows the time 9:41 AM on the screens of its products during launches and in promotional images. This has become something like a hidden message that appears again and again, and many people have wondered why it is always the same.

The reason goes back to 2007 when Steve Jobs first introduced the original iPhone. During that keynote, the moment he revealed the iPhone on stage happened at about 9:41 AM. Since then, Apple has planned their presentations so that the big reveal of a new product happens around the same time, and they set the product images to show 9:41 as a tribute to that moment.

It has now become a tradition. Showing 9:41 on the screen is Apple’s way of quietly nodding to their own history. It makes all the product photos feel consistent and connected, and it reminds people of the exact moment that changed the company and the tech world.

This little detail is not meant to show the real time. It’s just symbolic and part of Apple’s careful attention to design. On Apple Watches they use a different time, usually 10:09, because that makes the watch hands look balanced and neat in photos.

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