Episode 5: Emily Harpel of Art of Sucre

In 2016, Emily Harpel was inspired to give a nostalgic childhood treat a chic upgrade. Emily secured all of the social media handles, ordered her first machine, and Art of Sucre was born.

Emily launched ‪@artofsucre‬ as an events-based business, spinning out-of-the-box flavors of cotton candy at weddings, parties and concerts. In 2020, Emily knew that she either had to pivot her business or lose everything that she worked so hard to build from the ground up.

Fast forward to today, and Emily has completely re-imagined Art of Sucre into an E-Commerce powerhouse (with a MASSIVE social following) offering hand-spun cotton candy and the oh-so-viral cotton candy glitter bombs in a variety of colors and flavors (like Island Punch, Peach Bellini and Strawberry Bubble Gum... just to name a few).

On this episode of Small Business, Big Conversations... Emily Harpel and the Art of Sucre.


Social Media:
Instagram: @artofsucre
Twitter: @artofsucre
Facebook: @artofsucre
LinkedIn: @Art of Sucre
TikTok: @artofsucre
Website: artofsucre.com
Location: 822 Kumho Drive STE #103, Fairlawn

Chapters:
0:00 – Introduction
1:15 – Welcome Emily Harpel
1:31 – Art of Sucre beginnings
3:35 – Pivoting your business plan
4:30 – Unique spin on cotton candy
5:44 – Becoming an expert in the industry
8:22 – Adapting your business over time
10:52 – Business branding
12:04 – Defining your brand
13:04 – TikTok
15:22 – Optimization and the algorithm
15:57 – Influencer marketing
17:58 – Psychology and running a business
19:15 – Measuring traffic from social media
20:01 – What brings you joy as a business owner?
20:43 – Cultivating community
21:27 – Staying true to your brand
22:00 – Giving your past-self advice
26:43 – Fast Five Lightning Round
29:44 – Outro

#smallbusinessbigconversations #smallbusinessowner #northeastohio